Marketing

What’s trendingA quick scan of social media hashtags indicates what’s on the mind of Diwali shoppers. On Facebook, more than four million people have ...

‘Federated-commerce’ will grow faster than e-commerce post Covid, feels ShopX’s Amit Sharma

The Fairtrade stamp on its clothing range will appeal to consumers who shop their values

In a bid to break the language barrier for micro small and medium enterprises (MSMEs) as well as shops and retailers in Tamil Nadu, Amazon has ...

Assessing the party on differentiation, relevance, esteem and knowledge reveals useful insights

A quick scan of new ad campaigns released recently seems to show a preponderance of cricket — either starring cricketers or using vocabulary from the ...

Why this quaint Belgian detective is such an enduring brand, even a 100 years later

The expression remains democratic but the tools are becoming programmatic

Mullen Lowe Lintas Group offers a toolkit for brands to navigate Covid-19

Emotion AI is helping brands get truer customer feedback, but it has its pluses and minuses

Festive pushIt’s that time of year again. There may be general gloom, but brands are trying to shake it off with some festive cheer offerings. HDFC ...

Fast food giant McDonald’s is trying hard to bounce back with a strong marketing menu. McDonald’s India West and South has launched three new ...

We the consumers, on a corona pause, have a role to play in rebooting the Indian economy

Brands will do well to take the digital advertising route

Star Sports, official broadcasters to the event, has unveiled its first television commercial for the Dream 11 IPL 2020, and it is a soft, ...

It’s logical for marketers to bat with the world’s richest cricket league, but how many have had a good innings?

The global sales revenue of licensed merchandise and services was a whopping $292.8 billion in 2019. Of this, sports merchandise was only the fourth ...

A win-win proposition as it locks in customers for retailers while buyers get to save more

Age no barTo time with world senior citizen day, which falls on August 21, Columbia Pacific communities has released a heart-warming new campaign ...

Cocooned indoors during the pandemic, consumers are lavishing attention on their 比特币登陆homes

Pune-based Wiggles is in the unique space of preventive healthcare

FMCG companies have innovated with products, pricing and supply chain to stay relevant

 Every cricket lover knows NatWest, thanks to the keenly followed One Day International series. In a move that will give the brand greater salience in ...