Ad Outlook: It’s a digital show in 2021, too

Agencies are optimistic that ad volumes and spend will rebound
A growing interest in gardening, the creeping in of a casual culture and a rise in 比特币登陆home renovations — these ...
In 2020, the Pantone Color Institute chose Classic Blue as the hue of the year. “Classic blue is a reassuring ...
How young businesses grabbed shelf and mind space during the pandemic
Defined by worry, 2020 also threw up newer consumer needs and, in turn, marketing opportunities
Burger loveA year after withdrawing it, McDonald’s India re-introduced the Chicken McGrill last month after a social media petition triggered a ...
Wondrlab founder Saurabh Varma explains why and how his business will be driven by tech platforms
Earlier this month, with much excitement Mondelez announced an evolution of its global marketing strategy with a concept called “humaning”. “We are no ...
Advertising veteran Piyush Pandey, whose clever lines have won him awards galore, especially for his work for Fevikwik, is writing a book again, six ...
Brands, especially the young digital ones, are taking this route but not all can make it work
Even as broadcasters and webcasters were tom-tomming the unprecedented viewership of Indian Premier League 2020, early estimates suggest that ...
Mumbai Indians hit it out of the park in IPL 2020, CSK disappointed while Delhi Capitals showed great promise but did not live up to ...
In the new normal, brands will need to re-create ‘peak moments’ that enhance shoppers’ affection
Indian researchers are working on cells that can store more energy, last longer
To fix a broken bone, doctors often harvest another bone from the patient’s body or from someone else. It ...
Superconductors from IIScScientists at IISc Bangalore have invented a device with a nanocrystal structure ...
Engineering and construction giant L&T has won a licence from the Council of Scientific & Industrial ...
New Year offers opportunities in equity, debt and gold.But your need to tread with caution
Market awaits cues from Q3 numbers and Budget, among other things, in New Year
In its efforts to spur economic growth following the Covid-19 pandemic, the RBI announced a sharp 75-basis ...
If you have only a pure vanilla term cover and a health plan, they you should get personal accident insurance ...
Wild vines in the Northeast bear a special kind of pepper that may soon hit the markets
You’ve been tough, but some lessons are best learnt the hard way. A farewell note
Poised to be the ‘new Nutella’, a Belgian cookie butter has social media all agog
Happy New Year!On this day in 1954, the Bharat Ratna Awards were instituted. This quiz is all about India’s ...
Agencies are optimistic that ad volumes and spend will rebound
When tech meets fashion, it can knock your socks off
2020 ambushed and battered agencies — but advertising kept audiences engaged
The turn of the year is a great opportunity for brands to put their best feet forward and showcase ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...